About the brand:
Fred Paris is a joie de vivre — or a keen enjoyment of life — in jewelry. Since being found by a Parisian jeweler Fred Samuel in 1936, the Maison has remained loyal to the principals of the joyful creativity and blinking elegance.
Argentinian roots along with his family’s colored stone business knowledge provided a great impulse to Fred’s creative mindset. He was a true expert in cultured pearls. Because of his contribution to the cause, a well-known pastel pink shade now known as “Fred-colored”. Later he discovered colored diamonds and colorful jewelry became his signature style.
Having another passion — sea sailing — resulted in making the first piece from the Maison’s biggest hit called Force 10 collection. It was a yachting rope looking gold bracelet designed by Henry, Fred’s son. This Force 10 bracelet with a diamond buckle has still remained one of the most popular among all of the House’ creations.
Fred joyful jewelry is inspired by the sunlight, vibrant sea sidelifestyle and pure pleasure of being alive. To embody this positivity and optimism, Maison’s jewelers take a meticulous approach based on their true virtuosity.