About the brand
Ganni is a Copenhagen-based clothing brand that is easily recognized for its animal prints, bright colors and just overall fun attitude. All of that almost fits in a definition of the contemporary fashion. Almost because Ganni style is all about shifting accents, changing familiar details and adding its own personal opinion to the look.
Another distinguishing element of the brand is sustainably. It’s based on the responsible production approach and Ganni being vocal about all the modern fashion industry issues. Additionally, the brand is currently running a rental program in Denmark.
In the United States Ganni quickly became a hit with more than 200 stores carrying the brand now. Why Ganni clothing is so successful? Authenticity and confidence as a state of mind plus a feel of attainabilityis the answer. You don’t need to try too hard to look cool while wearing Ganni pants, dress, or coat, it comes with the territory.