About the brand:
An inimitable fusion of the boyish boho, rock’n’roll and femininity — these core elements of Isabel Marant style are adapted by thousands of people all over the world. How she makes you fall in love with her fashion from the first sight?
The French designer has known how to mix the opposites and make it attractive since being a teenager. She had a specific look in mind from the young age. She reworked clothing pieces from her dad’s wardrobe and vintage stores. Over the time that look evolved into not only chic but also wearable and comfortable clothing that we know today as Isabel Marantapparel.
Despite all the changes modern fashion has been through, important things remain the same in Marant’s production process. Since the beginning, which is twenty five years away from now, she’s been using the same lace production company that applies special technics no one else has in place. And laces are present in every Isabel Marant collection. Her moto — to make clothing she could wear herself — has been solid ever since as well. None of the new pieces leave the workshop without her trying it on.
Isabel Marant denim is as much recognizable as her dresses and sweaters. One can spot her Parisian style in Marant’s silhouette which is easy going yet always refined.