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About the Brand:
Fred Paris, often simply known as Fred, is a distinguished French jewelry brand renowned for its innovative designs and luxurious creations. The brand was founded in 1936 by Fred Samuel, a talented jeweler with a unique vision and a passion for precious gemstones.
Early Years
Fred Samuel was born in 1908 in Argentina to French parents. His father was a jeweler, which allowed young Fred to develop a deep appreciation and understanding of the craft from an early age. He moved to Paris to pursue his passion for jewelry and eventually established his own brand in 1936, setting up a boutique on the Rue Royale.
Innovative Designs and Celebrity Clientele
Fred Samuel’s designs quickly gained recognition for their elegance and modernity. He was known for his innovative use of cultured pearls and colored gemstones, which set his work apart from other jewelers of the time. Fred’s pieces were not just jewelry but works of art that appealed to an affluent and stylish clientele.
The brand became a favorite among celebrities and royalty. Notable figures such as Princess Grace of Monaco, Marlene Dietrich, and Elizabeth Taylor were fans of Fred’s exquisite creations. This celebrity endorsement significantly boosted the brand’s prestige and visibility.
Expansion and Iconic Collections
In the post-war era, Fred Paris continued to innovate and expand its offerings. One of the brand’s most iconic collections is the Force 10 bracelet, introduced in 1966. This design features a nautical-inspired cable and shackle, symbolizing strength and freedom. The Force 10 bracelet became a signature piece for Fred and remains popular to this day.
Another notable creation is the Pain de Sucre collection, known for its interchangeable gemstones that allow wearers to customize their jewelry to match their style and mood.
Acquisition by LVMH and Modern Era
In 1995, Fred Paris was acquired by LVMH (Moët Hennessy Louis Vuitton), the world’s leading luxury goods conglomerate. This acquisition allowed the brand to leverage LVMH’s extensive resources and global reach, further cementing its place in the luxury market.
Under LVMH’s ownership, Fred Paris has continued to innovate while staying true to its heritage. The brand has expanded its retail presence globally and introduced new collections that blend contemporary design with timeless elegance.
Legacy
Fred Paris is celebrated for its commitment to quality, innovation, and artistry. The brand’s creations are characterized by their bold use of color, unique designs, and impeccable craftsmanship. Today, Fred continues to be a leader in the luxury jewelry industry, appealing to a new generation of jewelry enthusiasts while honoring the legacy of its founder, Fred Samuel.
In conclusion, Fred Paris has built a reputation for excellence over more than eight decades. Its distinctive designs, celebrity clientele, and innovative spirit have made it a cornerstone of French luxury jewelry. Whether through the iconic Force 10 bracelet or its exquisite diamond collections, Fred Paris remains a symbol of elegance, sophistication, and timeless beauty.
