Bvlgari, is a renowned Italian luxury brand known for its exquisite jewelry, watches, accessories, and fragrances. Founded in 1884 by Greek silversmith Sotirios Voulgaris, who later Italianized his name to Sotirio Bulgari, the company started as a small jewelry shop in Rome.
In its early years, Bulgari gained recognition for its distinctive style, blending Greek and Roman influences with Italian craftsmanship. The brand quickly attracted a clientele of aristocrats, celebrities, and high society, thanks to its innovative designs and impeccable quality.
During the 20th century, Bulgari expanded its offerings to include a wide range of luxury goods, including watches, accessories, and fragrances. The brand's watches, in particular, became highly sought after for their precision engineering and elegant designs.
One of Bulgari's most iconic designs is the “Serpenti” collection, which debuted in the 1940s. Inspired by the serpent motif, a symbol of eternal youth and vitality, the Serpenti watches and jewelry pieces feature coiled snake motifs crafted from precious metals and gemstones.
In the 1970s and 1980s, Bulgari experienced a period of rapid expansion, opening boutiques in major cities around the world and establishing itself as a global luxury brand. The company's bold and glamorous designs resonated with fashion-forward consumers, further solidifying Bulgari's status as a symbol of luxury and sophistication.
Today, Bulgari continues to innovate and push the boundaries of design while remaining true to its heritage of Italian craftsmanship and luxury. The brand's collections, including the iconic Serpenti, B.Zero1, and Diva's Dream, remain highly coveted by collectors and connoisseurs worldwide.
With a legacy spanning over a century, Bulgari remains a symbol of timeless elegance and unparalleled craftsmanship, representing the pinnacle of Italian luxury on the global stage.
