About Graff Brand
King of Diamonds, Graff was founded by British jeweler Laurence Graff in 1960. He was fascinated by diamonds since he turned fifteen and became an apprentice in London's diamond district Hatton Garden. Today, there are over 50 Graff stores worldwide.
The company is famously involved in every stage of crafting their jewelry. Graff's in-house designer team creates unique and innovative looks. The company is actively involved in sourcing the finest gemstones from around the world. Graff maintains its own ateliers where the House’ craftsmen work with precision and attention to detail, using the latest techniques to bring the designs to life. These classic pieces reflect the brand's commitment to elegance and beauty.
One of the brand's iconic designs is The Graff Butterfly collection. These jewels feature intricately designed butterflies crafted from a variety of precious gemstones. The lifelike forms of butterflies make them timeless symbols of beauty and grace. Graff's famous designs are regularly seen on the red carpet. Here is Angelina Jolie stunningly wearing 32.98 carat diamond earrings by Graff at the 2018 BAFTAs.
