About Bulgari brand
Bulgari, the iconic Italian jewelry brand, owes its origins to a Greek silversmith named Sotirio
Boulgaris, who later adopted the Italianized version of his name. Born in the mid-19th century,
Sotirio came from a family renowned for their silver craftsmanship. He made his way to Rome in
the early 1880s, where he opened his first shop in 1884. There he sold intricate silverwork,
antiques, and unique jewelry pieces.
By 1905, Bulgari shifted its focus primarily to jewelry, marking a significant turning point with
the opening of the store at 10 via Condotti, near the Spanish Steps. This shop remains the brand’s
flagship location and symbolizes its rich heritage. Sotirio’s sons, Costantino and Giorgio, soon
joined the family business. Costantino, an academic, authored a key work on Italian
silversmithing, while Giorgio acquired gemstones and worked on Bulgari's innovative designs.
After Sotirio passed away in the early 1930s, his sons took over the business, and Giorgio's three
sons soon joined them. The 1960s marked the emergence of Bulgari's signature style, known for
its architectural designs and vibrant, cabochon-cut stones. It was the time when Bulgari jewelry
started its global expansion.
The 1980s were dominated by the distinctive Bulgari aesthetic. In 2011, the brand became part
of the LVMH group. Bulgari has expanded its offerings to include other luxury products such as
fragrances, leather goods, and accessories, further establishing itself as a multifaceted luxury
brand.
Shop with us your favorite:
Bulgari rings
Bulgari necklace
Bulgari bracelets
About Italian jewelry
Italian jewelry history
Italian jewelry style is deeply rooted in the history of the region. The beginning of it can be
marked as far as 700 BC. What we consider today as the Italian style was impacted by the
ancient Greek, Roman and Etruscan cultures.
Italian jewelry of all time is mostly made of yellow gold. This metal has been favored the most
by Italian makers. In the Etruscan region goldsmiths developed such processes as alloying and
engraving, also the granulation method got perfected and became a signature. In the later Middle
Ages, the most sought-after jewelry pieces came from Vicenza and Florence. During the
Renaissance era, the art of jewelry making was as much important as painting and architecture.
Later, in the Baroque era, jewelry design shifted from bold and straight forward pieces to
intricate and more detailed. Today Italian jewelry style and look depends on a certain maker.
However, “made in Italy” jewelry always relates to luxurious lifestyle, timeless design and
exquisite manufacturing.
Italian makers
So many great jewelry brands came from Italy, it’s really challenging to mention just a few.
Vhernier, Roberto Coin and of course Bulgari could be the first who come to mind when we
think of the Italian makers. We also should mention Carlo Weingrill, a jewelry house from
Verona. Their high-quality pieces have been sought after in the last few decades. The house has
been family owned by four generations of jewelers. Passing family traditions of workmanship is
another staple of Italian jewelry making. Italian cultural heritage, high-skilled makers and great
quality materials keep going the never-ending popularity of Italian jewelry.
A Bulgari diamond ring crafted from 18k gold. The ring showcases an oval diamond noticeably staged at the center. The diamond is set within a domed section surrounded by pave diamonds arranged in a tapered, cone-shaped design. The sleek, polished gold profile of this Bulgari ring enhances the diamonds' sparkle and whiteness. This exquisite Bvlgari piece is a perfect choice for an engagement ring or a very special diamond ring for your loved one.