Rolex Stainless Steel GMT‑Master II 40mm Men’s Automatic Wristwatch

Rolex was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, originally as a company dedicated to assembling precise timepieces. By 1910, Rolex made history when one of its watches became the first wristwatch to receive the Swiss Certificate of Chronometric Precision, setting the tone for the brand’s pursuit of accuracy and innovation. The company moved to Geneva in 1919 and continued to push boundaries, introducing milestones such as the first waterproof wristwatch (the Oyster) in 1926, the first automatically changing date window in 1945, and the first timepiece waterproof to 100 meters in 1953. Over the decades, Rolex became synonymous with technical excellence, tool-watch functionality, and status, cementing itself as one of the most influential luxury watchmakers in the world. 
Today, Rolex remains the most recognized luxury watch brand globally, with demand consistently outpacing supply. The company continues to refine its iconic models, such as the Submariner, Daytona, Datejust, and Day-Date—using cutting-edge materials like Oystersteel, Everose gold, and proprietary ceramic bezels. Rolex operates independently as a private trust, the Hans Wilsdorf Foundation, allowing it to prioritize long-term craftsmanship over rapid expansion. Its watches are still assembled in Switzerland, with rigorous standards of precision and durability. Modern Rolex maintains a powerful presence in sports, exploration, and philanthropy, all while reinforcing its reputation as the ultimate benchmark in luxury timekeeping.