Bulgari, the iconic Italian jewelry brand, owes its origins to a Greek silversmith named Sotirio Boulgaris, who later adopted the Italianized version of his name. Born in the mid-19th century, Sotirio came from a family renowned for their silver craftsmanship. He made his way to Rome in the early 1880s, where he opened his first shop in 1884. There he sold intricate silverwork, antiques, and unique jewelry pieces.
By 1905, Bulgari shifted its focus primarily to jewelry, marking a significant turning point with the opening of the store at 10 via Condotti, near the Spanish Steps. This shop remains the brand’s flagship location and symbolizes its rich heritage. Sotirio’s sons, Costantino and Giorgio, soon joined the family business. Costantino, an academic, authored a key work on Italian silversmithing, while Giorgio acquired gemstones and worked on Bulgari’s innovative designs.
After Sotirio passed away in the early 1930s, his sons took over the business, and Giorgio’s three sons soon joined them. The 1960s marked the emergence of Bulgari’s signature style, known for its architectural designs and vibrant, cabochon-cut stones. It was the time when Bulgari jewelry started its global expansion.
The 1980s were dominated by the distinctive Bulgari aesthetic. In 2011, the brand became part of the LVMH group. Bulgari has expanded its offerings to include other luxury products such as fragrances, leather goods, and accessories, further establishing itself as a multifaceted luxury brand.
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About coins in jewelry design
Aside from serving us as currency, symbols of power, and artifacts of cultural significance, coins carry an aesthetic value. In jewelry making, certain coins re particularly favored. Here is a list of the most popular of them:
- Ancient Coins: Roman and Greek coins are popular for their antiquity and intricate designs, often depicting gods, emperors, and mythological scenes.
- Gold Sovereigns: British gold sovereigns are sought after for their classic design and gold content, making them a luxurious addition to any piece of jewelry.
- Mexican Pesos: The 20 Pesos gold coin, featuring the iconic image of Miguel Hidalgo y Costilla, is a favorite for its rich gold color and historical resonance.
- American Eagles: The American Eagle gold and silver coins are prized for their patriotic symbolism and exceptional craftsmanship.
In contemporary jewelry making, coins are being used to reflect both a respect for tradition and express the modern trends. Mixed metal designs, the use of coins in bohemian jewelry aligns with current fashion shifts that favor personalized accessories. By transforming coins into wearable art, jewelers create pieces that tell a story and resonate with the wearer. Whether as a symbol of cultural pride, or a fashionable statement, coin jewelry continues to captivate and inspire.
