About Chain Necklaces of the 1940s
Gold chain necklaces in the 1940s acquired a few distinct elements in their look that mirrored the era’s prevailing trends. With World War II dominating the global landscape, gold resources were scarce. Especially it applies to 18k gold. This fact shifted all designs towards more understated. That’s why chain necklaces often featured simpler links or hollow elements to reduce the overall use of precious metal. These chains were frequently worn as layered pieces, reflecting the era’s emphasis on practicality and versatility. Rose gold became widely popular because it was more affordable. Its warm and romantic hue appealed to those seeking a departure from the austerity of wartime life. It was often used in combination with other metals to create captivating two-tone designs, adding depth and contrast to jewelry pieces.
Despite the constraints, craftsmanship remained a paramount focus, with attention to detail evident in the fine soldering and finishing of these chains. Overall, the gold chain necklaces of the 1940s blended austerity with craftsmanship, while still offering a sophisticated, stylish look.
About Retro Era Jewelry Design
Retro era in jewelry is dated to the 1930-40s. These ten years brought us a distinct look that has been highly admired through the years.
During World War II the entire world was changing, and the jewelry world was under the influence as well. For instance, the bracelets were often designed by using the geometry of tank treads. In order to confront that brutality, for some of the pieces jewelers reinstated Victorian floral motifs in a romantic and even fragile way. That approach resulted in a vast variety of brooches. Butterflies, flowers, birds and animals flooded the jewelry market during the retro era.
Some of the materials — such as platinum — were hard to find and even forbidden to be sold. That’s why retro jewelry was often made of yellow, rose and even green gold alloys.
Shortage of the gemstones forced jewelers to use semi-precious stones: citrine, aquamarine, amethyst. Pave technique allowed one to achieve a big look with little diamonds. Another sign of that time was enamel that was used to accentuate the stone or even replace it. Many modern celebrities have embraced retro jewelry, incorporating vintage pieces or vintage-inspired designs into their wardrobes. For instance, the renowned actress Cate Blanchett has a penchant for vintage and vintage-inspired jewelry. She often opts for classic pieces like pearl necklaces and antique brooches. The burlesque performer and fashion icon, Dita Von Teese, is renowned for her retro-inspired style, which extends to her jewelry choices. She often wears vintage pieces, such as Art Deco brooches and retro-style cocktail rings.
You will find our extended selection of the Retro jewelry here.
