Bulgari Alveare Gold Watch Gold Dial

About Bulgari brand Bulgari, the iconic Italian jewelry brand, owes its origins to a Greek silversmith named Sotirio Boulgaris, who later adopted the Italianized version of his name. Born in the mid-19th century, Sotirio came from a family renowned for their silver craftsmanship. He made his way to Rome in the early 1880s, where he opened his first shop in 1884. There he sold intricate silverwork, antiques, and unique jewelry pieces. By 1905, Bulgari shifted its focus primarily to jewelry, marking a significant turning point with the opening of the store at 10 via Condotti, near the Spanish Steps. This shop remains the brand’s flagship location and symbolizes its rich heritage. Sotirio’s sons, Costantino and Giorgio, soon joined the family business. Costantino, an academic, authored a key work on Italian silversmithing, while Giorgio acquired gemstones and worked on Bulgari's innovative designs. After Sotirio passed away in the early 1930s, his sons took over the business, and Giorgio's three sons soon joined them. The 1960s marked the emergence of Bulgari's signature style, known for its architectural designs and vibrant, cabochon-cut stones. It was the time when Bulgari jewelry started its global expansion. The 1980s were dominated by the distinctive Bulgari aesthetic. In 2011, the brand became part of the LVMH group. Bulgari has expanded its offerings to include other luxury products such as fragrances, leather goods, and accessories, further establishing itself as a multifaceted luxury brand.