James Avery 14k Gold Collar Necklace Hammered Gold Sun Pendant

James Avery jewelry began in 1954 when James Avery started crafting pieces by hand in a garage in Kerrville, Texas. Initially selling his designs out of a wooden box at local summer camps, Avery built a reputation for meaningful, faith-inspired jewelry and careful craftsmanship. Over the decades, the small family operation grew steadily, opening its first dedicated store and workshop in the 1960s and expanding into a regional and eventually national brand. Despite its growth to more than a hundred stores and thousands of employees, the company has remained family-owned and continues to design and largely manufacture its jewelry in Texas, staying true to its original focus on artistry, symbolism, and personal meaning. Today, James Avery jewelry remains popular, especially in the southern United States, because of its strong brand identity centered on tradition, sentimentality, and customization. The company offers a wide range of charms, bracelets, rings, and necklaces that often mark life events such as birthdays, graduations, and religious milestones, which keeps customers returning over time. Recent initiatives - like reintroducing retired designs and engaging customers through social media- have helped the brand connect with both longtime fans and new audiences. Combined with continued store expansions and a loyal customer base, this blend of heritage and modern marketing has allowed James Avery to maintain its relevance and appeal in a competitive jewelry market.