About the brand:
Mid Century jewelry fully reflected all the crucial changes that was happening in the world after World War II. People were craving changes and new beginnings, and jewelry design were shifting to the bolder shapes, colors and materials.
Geometric shapes in 1960s almost repeated the Art Deco movement. Circles, rectangles and spirals were embodying in metal, gemstones and new materials such as plastic and even resins. For Mid Century jewelry style it was the time of youth and moving forward. The industry also experienced the Space Age influence that resulted in experiments with forms and production approaches.
Mid Century jewels became a way of self-expression and a form of a protest. Social unrest, emerging of new music genres and hippie movement had a huge influence on jewelry style. That’s why vintage jewelry from that era looks up to date decades after its appearance.
