About the brand
Rather than follow fashion, Azedine Alaïa was directed by female silhouettes. His sculptural garments are as sensual as they are wearable and comfortable.
Right after he started in 1964, his cinched waists, accented busts and intricate drapes made him immensely popular. But to this approach he he acquired the nickname “The King of Cling”.
Tunisian born, Alaïa brought his unique vision to Paris, and later on to Beverly Hills. Along with a cultural heritage, importance of the craft is essential for the brand’s identity. His work is typified by precision and control.
Being passioned for the craft of another designer pioneer, Madeleine Vionnet Madeleine Vionnet, Alaïapassed his exquisite laser-cutting designs to the next generation. His style stays fresh and up to date ever since.
